CHE FIGATA
BRAND. SPACE. EXPERIENCE.
NOTHING ABOUT THIS IS NORMAL.
A phrase. A feeling. A warning: this isn’t your typical creative agency.
It’s Italian for “How incredible”—but not in the polished, predictable way. We’re talking goosebumps. Double takes. The kind of spaces and moments that stop people mid-sentence.
Che Figata designs unforgettable experiences—across weddings, interiors, branding, and hospitality.
We don’t follow trends—we dismantle them. Rooftops, ruins, glamping sites, forgotten villas—if it’s unfamiliar, it’s probably where we thrive.
We design and direct it all: the brand, the vibe, the guest experience. From couture gowns to architecture, we build experiences that hit hard, stay rare, and speak directly to your people.
You weren’t invited to this party. You built it.
Let’s make it Che Figata.
Hi, I'm Tarah. So, you found us. Maybe you’ve been dreaming of this forever. Maybe you’re staring at a million pins and need someone to just get it done. Either way—you’re clearly not here for something basic.
I started Che Figata after 15 years in branding, design, and events because I was done watching great ideas get watered down. I built this for people who know what they like—and want it done right.
This isn’t about perfection. It’s about precision, presence, and pulling off the kind of experience no one else could.
If that sounds like your lane, we’re already speaking the same language. Let’s get to work.
Let’s Build Something Rare
Looking for design that actually hits? Whether it’s a brand, a space, or an event—this is where the creative gets personal.
What we do.
Creative Direction & Design-Driven Execution Let’s skip the fluff. We handle the full creative backbone of your brand, space, or event. Visuals, strategy, launch, and execution—done in-house, done well.
Custom brand identity, logo, merch, and digital presence
Interiors + outdoor layout strategy (rentals, resorts, venues)
Wedding planning + creative production
One-of-a-kind websites (no templates, ever)
Fully custom stationery suites
Event design: color palettes, floor plans, tablescapes, flow
Vendor coordination, not micromanagement
We create impact. The kind you can feel, photograph, and remember.
Our Services
at a glance
The Brand Build
For boutique rentals, resorts, and lifestyle stays. We design the brand, the interiors, the website, and the experience from the ground up.
→ $18,000–$35,000
The Luxe Launch
For creatives and product brands. Visual identity, website, and launch direction with Italian-level styling.
→ $10,000–$25,000
The Creative Retainer
For ongoing brand and marketing strategy. Includes social campaigns, art direction, and seasonal content.
→ Starting at $2,500/month
Che Figata Weddings
Full-service wedding planning and design for bold couples. Stationery, websites, aesthetics, and couture-level detail.
→ $8,000–$25,000
Case Study: Villa Santa Lucia Nuova
The Challenge
A beautiful rental villa in Southern Italy was listed only on Airbnb with no brand, no web presence, and inconsistent guest messaging. Bookings hovered around €44,000/year.
The Che Figata Solution
We transformed the entire guest and owner experience:
Built a full brand identity (logo, typography, palette)
Designed custom property signage and guest-facing materials
Created a luxury-style website with booking functionality
Styled social media presence with curated strategy and visuals
Developed merch and branded guest amenities
Built event packages for weddings and experiences onsite
The Result
Over €100,000 in pre-bookings in the first month after launch
More than doubled projected annual revenue
Full guest experience aligned with luxury-level expectations
This is the power of design that works.
[ View Full Case Study → ]
Our Creative Core
We’re a global team of creatives, strategists, and designers. Think Gucci-trained art directors. Couture fashion designers. Hospitality visionaries. And me—Tarah, your personal lead on everything.
We don’t just build pretty brands. We build spaces and stories people remember.
Limited Availability
We take on a limited number of full-service clients each year to keep quality razor-sharp.
Currently booking 3 full Brand Build clients for 2025. Applications close July 30.
America
We bring European refinement stateside—full creative direction for properties, experiences, and events across the US.
That means interiors with edge, branding that books, and weddings that don’t look like anyone else’s. Our Italian consultants fly in to design, style, and elevate: villas, glamping sites, venues, or private homes.
You want elegance with backbone. Luxury without the noise. Creative that converts. Whether it’s a mountain wedding or a modern guesthouse, we craft it with precision.
Authentic Italian artistry. American execution. That’s Che Figata.
Italy
But not the postcard version.
Che Figata offers full-service creative consulting across Italy—weddings, villas, short-term rentals, and boutique experiences. We bring American clarity and Italian artistry to every project.
We work with real Italians: a Gucci/Prada-level creative director, couture designers, stylists, and hospitality pros who know the land better than Google Maps. From sourcing furniture to building your brand to styling your event—we handle it.
Whether you're launching a villa stay, planning a destination wedding, or rebranding an estate into something unforgettable, we design every detail to resonate.
From Florence to the Amalfi Coast to the hidden countryside—this is the real Italy. Let’s build something rare.