• Villa Santa Lucia Nuova

    Villa Santa Lucia Nuova was a full creative direction project, a complete transformation from concept to conversion. I handled everything: logo and brand identity, color palette, website design, social media management, booking system, and overall digital strategy. The goal was to craft a luxury experience that felt deeply Italian yet modern in expression. Within two months of launching, the rebrand drove over six figure worth in pre-bookings, proving that intentional design and strategy can redefine a property’s story — and its success.

  • Valley Bear Farms

    Valley Bear Farms is my own mountain retreat. An ongoing story of design, atmosphere, and experience. I dabbled in interior design and staging, created the brand identity and graphics, built the website, managed bookings, and directed all content and social media. Every detail reflects quiet luxury through an authentic, grounded lens. It’s nature, design, and storytelling, done the Che Figata way.